Our "unfair" advantage on the way to success

The thing about patents

When our founder and CEO Bogdan Krinitchko first had the idea for the BRU Maker, he knew he had found something unique and groundbreaking for the tea market. As a seasoned entrepreneur, he also knew that patents are crucial to securing the future of a start-up company. Dyson is a great example of a company whose hardware patents gave them such a unique or "unfair" advantage that they were the market leader in bagless vacuum cleaners for over two decades.

We have secured solid hardware patents in Europe, Eurasia and the US covering our unique pinch valve technology inspired by the biotech industry. This technology is crucial for the cleaning function and durability of our tea brewing machines.

Intellectual property is an essential part of what makes a start-up successful, putting it above its competitors and thus establishing itself for the long term.

We know the value of our idea and wanted to make sure our intellectual property was protected from the start and through our hardware patent we have done that.

The BRU brand is also registered globally, another important factor that will help us to prevail in the market in the long term.

Patents and trademarks are a very important step for us as they not only protect our innovative technology and brand now but will also be beneficial when we expand our market share in the future.